How Mortgage Brokers Can Get Clients With Animated YouTube Videos (Human + AI)

Mortgage brokers spend a lot of time trying to find new clients.

They pay for advertising, buy leads, network, and compete with other mortgage brokers for the same customers.

But there's another (better and easier) way to get potential clients to find you.

Make simple educational YouTube videos that answer questions people are already searching for.

I'm not talking about spending thousands of dollars on professional video production. And I'm definitely not talking about those awful AI-generated videos flooding YouTube.

I'm talking about using your own knowledge to create useful educational videos, with AI doing the animations and editing for you.

You won't believe how cool, effective, and easy this is.

My brother and I built Podsplice to make this incredibly easy.

I'm going to show you three videos I recently made, how I made them, and how mortgage brokers can use the same approach to attract clients.

Example 1: Mortgage Broker vs. Mortgage Lender

Here's a great example of the type of video a mortgage broker could make.

People searching for the difference between a mortgage broker and a mortgage lender may be getting ready to buy a home or refinance their mortgage.

These are exactly the kinds of people mortgage brokers want to reach.

I made this short animated video explaining the difference.

Here's the amazing thing about this video.

I recorded myself explaining the difference using Podsplice. That voice is me talking, not AI. But that's about all I did. Then Podsplice transcribed what I said and created the animations based on my explanation.

I gave it a reference image showing the cartoon style I wanted: simple white stick figures on a black background.

That was basically it.

I didn't have to animate individual characters or tell the software what should happen in every scene.

Podsplice understood my explanation and created the visuals to go along with it.

Many of the ideas it came up with to visualize this were better than what I was even imagining.

Imagine making 20 or 30 videos like this, each answering a common mortgage question.

They could sit on YouTube, TikTok, Instagram, and LinkedIn, helping people discover your business long after you've published them.

Turn Your Mortgage Knowledge Into Animated Videos

Here's another example of what the technology can do.

This time I made an educational video explaining Pi, you know, the math concept we learned as kids.

Obviously, Pi has nothing to do with mortgages. But watch how Podsplice turns my spoken explanation into a visual lesson. Podsplice is great at helping people visualize complicated math ideas. Look at how great it did with this visualization. You can make mortgage concepts easy for people to understand with this approach.

Again, I simply recorded my voice and gave Podsplice a reference image for the animation style.

It created the visuals based on what I was explaining.

Now think about how this could work for mortgage brokers.

You could explain how mortgage interest works, the difference between fixed and variable rates, or how amortization affects monthly payments.

These are topics that can be confusing when someone just talks about them.

But when you add simple animations, graphs, and illustrations, they become much easier to understand.

And you don't need to know anything about animation software.

You Can Also Combine Your Face With AI Animations

You don't have to make every video a cartoon.

Sometimes it's better to show yourself talking to the camera, especially if you're trying to build trust with potential clients.

Here's a real estate video I made using Podsplice.

Watch the beginning. You'll see me talking, and then animated maps and graphs appear as I explain things. You only need to watch the first 45 seconds of this video to get the idea.

Podsplice handled the editing and visuals for me.

A mortgage broker could use this same approach to explain interest rate changes, compare different mortgage options, or show local housing market data.

You could appear on camera for part of the video and let the animations explain the more complicated parts.

I think this is much more engaging than sitting in front of a webcam talking for ten minutes with nothing else happening.

And the best part is that you don't have to spend hours editing. Podsplice does a lot more than just these animations.

It is the best screen recording software, podcast recording software, and reaction video software. You can do all of this plus the cartoons and AI editing.

8 YouTube Video Ideas for Mortgage Brokers

So what should mortgage brokers actually make videos about?

I'd start with questions potential homebuyers are already asking.

Here are eight examples:

Mortgage Broker vs. Mortgage Lender: What's the Difference?
Fixed vs. Variable Mortgage Rates: Which Is Better?
How Much Mortgage Can I Afford?
What Is Mortgage Pre-Approval and How Does It Work?
How Does Mortgage Amortization Work?
How Much Down Payment Do I Need to Buy a House?
What Are Mortgage Closing Costs?
Should I Refinance My Mortgage?

You could also make videos about your local housing market.

For example, a mortgage broker in Chicago could make a video called "How Much Income Do You Need to Buy a $500,000 Home in Chicago?"

You don't necessarily need millions of views.

A few hundred views from people who are genuinely interested in getting a mortgage could be much more valuable than thousands of views from people who will never become clients.

Of course, your videos need to be accurate, especially when discussing mortgage rates, costs, or financial qualifications. AI can help with the visuals, but you should always verify the financial information yourself.

Turn YouTube Viewers Into Mortgage Appointments

Now here's another cool feature of Podsplice I almost forgot to mention.

Making educational videos is only part of the process.

You also need to give interested viewers a way to contact you.

Imagine having 50 educational videos on YouTube, each answering a question a potential mortgage client is searching for, and each linking to your booking calendar.

That's the opportunity.

With Podsplice, you can create your own landing and booking page, which we call a Pod.

You can include a calendar where potential clients book a consultation. You can even add a quiz to collect information before speaking with them.

For example, a mortgage broker could ask whether someone is buying their first home, refinancing, or renewing an existing mortgage.

Then the person can schedule an appointment.

Here's an example of a Pod I created for an example real estate agent from Chicago.

I have a pod where real estate agents book coaching calls with me. see my real estate coaching Pod here. (Btw, if you are a mortgage broker, you can book a call with me too. I'll help you in the same way).

A mortgage broker could create a similar page for potential homebuyers and link to it from every YouTube video.

The idea is simple.

Someone searches Google or YouTube for a mortgage question. They discover your video, find your explanation useful, and click your link to learn more or book an appointment. Even ChatGPT is now showing a lot of YouTube videos.

Instead of chasing every potential client, you're creating content that gives people a reason to come to you. And now it's finally easy to actually make this type of content.

Start Making Mortgage Explainer Videos With Podsplice

You don't need to be a professional video editor or animator to make educational videos for your mortgage business.

You already have the most important part: your knowledge.

With Podsplice, you can record yourself explaining a mortgage topic, let AI create the animations and visuals, and publish the finished video to YouTube.

Then give interested viewers a place to contact you or book an appointment.

And unlike an advertisement that stops running when you stop paying, a useful educational video can continue attracting viewers long after you've published it.

Try Podsplice and start turning your mortgage knowledge into educational videos.